As a small business owner (or solo-entrepreneur), you’re always looking for that “next level” to move your business forward.
But, where do you begin?
You have a website online, but it’s not exactly speaking what your business is about. It functions, but it doesn’t stand out. It’s not gaining traction, nor building an audience.
Or maybe you haven’t even gotten yourself online yet. In-person sales and word of mouth have been great to you so far, but you want more. You want to expand to the web and find a new audience—and potential clients.
Regardless where you are now in your entrepreneurial journey, you know where you want to go; You just aren’t sure what actions to take to get there.
When it comes time to level up to your online presence, there are usually two options to choose from: Do-It-Yourself (DIY) or hire an agency.
For the best results, the choice would go to an agency. The problem is, professional websites/branding/marketing are great…when you can afford them.
Many agencies will have full service packages that go well over $10,000—and that usually covers just the starting fees. Add-ons, extras and “out of scope” work will usually have an hourly charge attached on top of the initial package rate.
The alternative is to set it all up yourself. And while it’s all possible and relatively easy to do on the cheap, you’re stuck trying to decide what’s worth learning to fix yourself and whats worth outsourcing. If you’re not familiar with graphic design, web design and development, web hosting, and online marketing, you might burn yourself out just trying to get started.
In the end, you’re paying money for education in these areas, but not for application of that knowledge to your business.
If one end is out of budget and the other end is too much time for not enough reward, can a middle ground be found?
You may want a professional digital makeover for your business, but what you really need might be easier and far more affordable than you think.
As a small business owner myself, I know what it’s like not to have the funds available to invest in pricey design and marketing agencies.
But where you’d see restrictions, I see a chance for creativity and growth.
For well over a decade, I’ve worked for agencies, companies and freelance in the areas of web design and development, branding, and online marketing.
One thing I know to be true is any business effort takes time to grow—and that’s with a proper plan being executed.
Instead of worrying about affording an agency for the “best look”, or throwing your controller on the floor over trying to learn everything yourself, you need an actionable plan that can guide you through what steps your business needs to take online, what goals they will achieve, and—most importantly—why those steps are important to take right now.
Over time, these goals will change while your business grows, evolves and levels up.
I’m Cliff Huizenga and I have spent more than a decade in online business endeavors building my skills in web design and development, digital marketing and building businesses for myself and others.
My wife and I also own a fun, colorful, online boutique confetti store, The Confetti Bar, creating artistic mixes of shapes and colors perfect for any event worth celebrating—and we believe that Happiness Should Be Celebrated™.
Along with having fun, my favorite hobby is video games, with a passion for “speedrunning” of my favorite titles: the act of completing video games as fast as possible. Now, I’m applying that same drive of speedrunning into business building.
Whether you’re trying to launch your first website, spice up your branding or increase your growth, I can show you how to leverage what you have and build a strong presence without having to spend thousands.
No matter where you are on your entrepreneurial journey, I can help point you in the right direction on where you should go next and how you can make it happen.